An article in the LA Times today has me thinking about the type of work we are making, and the experience we are trying to create for our audience.
“You no longer market a performance that you sit and look at. What you offer is a complete experience that begins before the performance even starts and may continue afterward.” – John Munger in an article by Mike Boehm, LA Times
The article goes on to talk about non-artistic elements for an evening, as well as familiarity, reality TV, and many other concepts and tactics for attracting audiences. But what I found interesting is how so much of what this article talks about is exactly what we’ve been doing. (more…)
